SEO Halifax

Search Engine Optimization

SEO For Your Business

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You’ve got a beautiful, functional website. Let’s make sure people can see it. Our Halifax SEO experts can help guide you through a successful search engine optimization campaign and can provide SEO strategies to increase your chances of SEO success and more traffic. Nobody can (or should) guarantee you the top spot on the first page of Google search, but local SEO strategies and link building from a reliable SEO company can have a massive impact on your search results.

Rank Better With Major Search Engines

Be found for relevant keyword searches in your region with our targeted SEO campaigns. Our team of SEO Halifax professionals will help assess your site, make improvements, and ensure that your overall SEO game is strong and competitive.

As a local SEO company, we take a comprehensive look at your current SEO strategy and develop new SEO solutions that include services such as:

  • Keyword research
  • On page SEO
  • Off page SEO

Our search engine optimization services can help your SEO strategy reach new heights with improved rankings on Google search, Bing, Yahoo, and more. SEO strategies are more important than ever as more and more businesses move online.

You want your website to rank better. So do we. Contact us today to find out more about our targeted SEO Halifax services.

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What is SEO (Search Engine Optimization)?

Search engine optimization (SEO) is about having your website as optimized as can be to signal to major search engines that you are an authority on a certain subject and that you should rank well when people search for that subject. This page is a great example! We’ve optimized this page for keywords including “SEO Halifax” in order to be found by searchers in Halifax, Nova Scotia and surrounding regions.

Good SEO includes well thought-out content that uses a variety of important keywords. It also includes a website that loads quickly and provides a great experience to the end user. Search engines also look at how many inbound links your website has and where they come from (these are often referred to as “backlinks”). These factors together, broadly speaking, are the key pillars of SEO.

The Lowdown on SEO

Why is SEO Important?

SEO is important because it can affect how easily potential customers, clients, or users can find your website. When your website has higher visibility online, it means you’re likely to get more visits from more people. And for many businesses and organizations, being highly visible online is crucial.

With more opportunities to convert visitors into leads, sales, or members, optimizing your website for search engines is a key piece of modern business strategy.

A 2020 study conducted by Ignite Visibility shows that the top 4-5 search results on page 1 of Google get the majority of clicks. Notably, achieving position 1 is not the only worthwhile goal for a successful SEO project. According to the authors, “[it] seems that the sweet spot falls within those first three or four results” and our experience at Red Ear Media reflects that as well.

SEO and Trust

A critically important factor to consumers and web users is their level of trust in you and your website. A higher rank in major search engines tends to imbue a sense of trust and authority. Anyone can buy digital ads, but by and large consumers feel a greater amount of trust in businesses and websites that have managed to rank well organically.

Staying Power

Digital ad campaigns are fantastic. You can start and stop them whenever you want. The benefits? They’re quick to get online and can occupy the top-most spots on Google. One disadvantage? When you stop, that visibility disappears immediately. Good SEO is less vulnerable to such sudden swings. Investing in your own SEO can yield longer term benefits that can mean your website stays visible for your most important keywords.

Combining SEO and a digital advertising strategy can be a very effective “1-2 punch” for your digital marketing.

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Who does SEO Work Best For?

SEO can work well for just about anyone so long as they desire to be found online and have an established market. Companies who are innovating in a brand new space may opt for digital advertising campaigns in order to create awareness among potential users, but companies and organizations across the spectrum often benefit from targeted SEO campaigns.

Small Businesses

If you’re a small business in a competitive market, SEO should be a key pillar of your online marketing efforts. Creating a sense of awareness while also driving traffic to your beautiful website is a win/win. You may earn some top-of-mind awareness by being visible and you’ll give yourself the opportunity to convert prospects who click on your link from the search engine results page.

Companies With a Long Sales-Cycle / High Price-Points

If your sales cycle is longer or your price point is higher, the benefit of being found during the research phase and later during the purchasing phase is critical. Creating familiarity with your brand early on can score big points later when it’s time to make a purchasing decision. Additionally, you can establish a sense of trust and authority in your market when your website comes up for relevant keyword searches by users.

Service-Based Businesses

Anyone selling professional, trades, or home-related services can benefit from a strong SEO strategy. Clients who are searching for service-based companies are frequently looking to get quotes and book appointments in a shorter time-frame. Having a well-designed, authoritative website that ranks well on major search engines can dramatically increase the volume and quality of your leads which means your sales team can be kept busy closing deals.

E-commerce Sites / Web Stores

Are you selling products online? If so, an increase in organic visibility via search results is likely to net you an increase in website traffic and, assuming you’ve got a great design and desirable products, increased online sales.

What Does an SEO Agency Do?

There are a few vital components that all good SEO companies should pay attention to as part of their SEO service.

Keyword Research

First and foremost, any SEO team should be focused on keyword research. Why? Because content is king… although that’s only part of the story as you’ll see below. No matter what, your content strategy needs to be a part of your search engine strategy, and tailored keyword research will give lots of ideas about which keywords to use.

We use industry-leading search engine optimization tools to look at your most competitive keywords (while avoiding keyword stuffing). The volume of searches for a keyword give us a sense of how popular a word or phrase is in your industry. We can also tell how easy or difficult ranking for a particular keyword phrase can be.

Proper keyword research should match search intent to help pair potential customers with local businesses. We can help with your Halifax SEO needs.

On Page SEO

On page SEO, aside from the content itself (see above), focuses on strategy and improvements on the webpages themselves. Our Halifax SEO services include on page SEO strategies and recommendations. Collectively, these pieces serve to send signals to both Google and your users that you are knowledgeable, authoritative, and worthy of a visit.

Does your business website have a great meta description? It should. That’s what shows up as your ‘blurb’ in the Google search results and it’s the first piece of content that your audience will see before they click a link. Does your page title contain keywords and is it an appropriate length? You may not think all of these seemingly ‘little’ factors matter, but to set yourself up for business success, an SEO specialist should be advising you on these pieces.

Let’s talk page speed. Do you know how long it takes for your website to load for the average visitor? Google and other search engines care. Organic search results now factor in the site speed when deciding where to place you.

Is your website mobile friendly? If not, your search rankings will suffer and nobody wants that! A great web design should include mobile devices. A web design agency with local market knowledge can help you get a mobile responsive site which can improve your local SEO.

These factors (and more) are part of what we refer to as ‘technical SEO’ – the non-content work that makes up a very important part of SEO services.

Off Page SEO

The best SEO strategy still includes significant off page SEO, primarily in the form of link building and citations. No matter how important it is to focus on keywords and your on page SEO, the reality is that off page SEO isn’t going away anytime soon. Seeing how many other good quality backlinks (inbound links to your site from other websites) exist in the world is still a major signal for search engine rankings.

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Search Engine Optimization Halifax

As a Halifax SEO company, we’re capable of providing the full gamut – keyword research, on page SEO, and off page SEO. Contact us today to find out more about our Halifax SEO services!

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