Red Ear Media

Blog Posts

How to Track Calendly Events as Conversions for Google Ads Using Google Tag Manager

Most articles we’ve read about Calendly and Google Tag Manager describe the process of setting up tracking for GA4 (Google Analytics) and don’t specifically refer to Google Ads conversion tracking. The beauty of Tag Manager, of course, is that once you’ve got a trigger setup in Google Tag Manager, you can use that to trigger […]

Web Design for Non-Profits

A practical guide to website design for nonprofit organizations Nonprofit websites deserve proper web design just like any other website. In fact, best practices for a nonprofit website don’t differ much from any other website design. In this guide, we’ll go over some of the most common features, functionality, and considerations that nonprofits and not-for-profit […]

Web Design for Industry Associations

Meeting the unique needs of industry associations We’ve had the pleasure of working on many industry association websites. Though every industry association is unique, there are many common threads that we’ve observed over the years. Below, you’ll learn about what makes for a great industry association website design and what you can do to ensure […]

Web Design for Contractors and Home Service Companies

Smart contractors and business owners can use a new web design to rank better and get more leads If you’re reading this, chances are you’re a contractor or the business owner of a home services company. When it comes time to do a new website, either your first site or a redesign for an existing […]

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